When disruption is unacceptable, business continuity is critical. Threats such as cyberattacks and natural phenomena can strike without warning, and business continuity is all about maintaining (or quickly resuming) business functions across all business lines – from HR and IT to marketing and sales – when the unexpected comes to pass. A comprehensive business continuity plan should be embedded as part of your organizational strategy; without it, you run a high risk of negatively impacting your productivity, reputation, revenue, and more. However, it is key to recognize that there’s more nuance to business continuity than you might think – read on for a brief overview and a deeper dive into this critical strategy.

Preparing for a crisis

Based on findings from a recent survey, PWC recommends three ways companies can better prepare for a crisis.
– Design a strategic crisis response plan to mobilize swiftly, stabilize business operations and respond effectively to the shockwaves of disruption.
– Break down silos – creating an integrated program is key to delivering a successful crisis response and to building resilience during everyday practices.
– Prioritize and build organizational resilience into the fabric of your organization.

Business continuity is more than just disaster recovery

When people think of business continuity, they typically think of disaster recovery and traditional IT service outages. While IT infrastructure and operations are important components, you also need to ensure that your business continuity plan encompasses your people and practices. Many incidents outside of your technology can create the need for a business continuity plan, including lack of access to physical workspace, reputational crisis, or loss of key company individuals. To be able to appropriately respond to a wide range of issues, organizations should be set up in a way that enables its people to make impactful decisions without being hindered by bureaucracy – not to mention having strong practices in place.

Case in point

We can look to the COVID-19 pandemic as a recent example of the urgent need for a comprehensive business continuity plan. Throughout the pandemic, business continuity planning has been critical – and it had nothing to do with the traditional IT outage. Organizations had to act quickly in order to continue business as usual and deliver the quality service their customers had come to expect. Disruption (in one form or another) was inevitable as teams scrambled to shift their approach to work and maintain the status quo. As teams continue to adapt in these unprecedented times, remote work has risen drastically, requiring businesses to implement new practices, rely more on agile methodologies, and assess their tooling to get work done. Click below to learn IT best practices that Atlassian implemented for a remote workforce

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But what about my technology?

Atlassian Cloud Enterprise: What it is & why we made it

While it’s key to recognize and protect your organization from the variety of factors that could lead to disruption and crisis, the topic of technology – outages, downtime, and loss of data – seems to occupy the majority of our mental real estate. Your tools are critical to your success, and failure to access them and the data they store can spell crisis. Choosing software that can safeguard your company is a no-brainer.

Atlassian cloud products remove a large piece of responsibility, and headache, from your business continuity plan. Leveraging Atlassian cloud opens up the time and freedom for your organization to focus on other practices and organizational needs. Atlassian cloud maintains the highest standards of reliability, with a guaranteed 99.95 percent uptime SLA and built-in business continuity and disaster recovery frameworks.

For organizations that need to maintain control via a self-managed environment, Disaster recovery for Data Center products ensures availability in the event that your primary instance becomes unavailable.

Other benefits of Atlassian cloud products and the virtualization of your software help mitigate future possible disruptions. When you don’t have to worry about physical infrastructure, that’s one less treason to panic over the possibility of physical destruction (think fire, flood, or earthquake) or the inability to get to a physical location for service (whether that’s due to damaged infrastructure or a pandemic).

We know that by choosing Atlassian products, you’re counting on us to assist in your business continuity plan holistically. Organizations run mission-critical projects and operations on Atlassian products, and we’re utterly devoted to delivering products, applications, and networks that are stable and secure at scale.

Don’t underestimate the importance of a business continuity plan