Summary
Update #1: We are introducing a new revenue share incentive to help partners establish successful apps on Forge.
- Beginning 1 January 2026, partners will pay 0% revenue share for eligible Forge earnings, up to $1 million in lifetime Forge revenue. Lifetime revenue is calculated across all Forge apps owned by a partner, from the date eligible apps begin earning revenue on the Marketplace.
Update #2: We are also introducing new Marketplace revenue share rates that will go into effect 1 January 2026. Percentages reflect the commission amount retained by Atlassian, with remaining earnings paid out to the partner.
- The rate for Connect apps will increase to 20% and subsequently increase to 25% on 1 July 2026.
- The standard rate for Forge apps will increase to 16% and subsequently increase to 17% on 1 July 2026.
The Atlassian Marketplace is undergoing widespread modernization, as apps built on Connect transition to Forge. This evolution positions our ecosystem to deliver new innovation across the Atlassian Platform.
Transitioning Connect apps to Forge can require investment, and we are introducing a new incentive to stimulate innovation and offset costs. Starting 1 January 2026, partners will pay 0% revenue share on eligible Forge earnings until reaching $1 million in lifetime Forge revenue.
We are also updating standard revenue share rates to better align with Atlassian’s strategic transformations. Revenue share rates for Connect apps will go from 15% to 20% on 1 January 2026 and will increase to 25% on 1 July 2026. Forge revenue share rates will remain comparable to today’s rates, going from 15% to 16% on 1 January 2026, and increasing to 17% on 1 July 2026.
Partners will pay 0% up to $1 million in Forge lifetime revenue
| Current | 1 Jan 2026 | |
|---|---|---|
| Partner lifetime Forge revenue < $1 million | 15% | 0% |
Forge enables developers to rapidly put new solutions into the hands of customers. We’ve seen numerous success stories from partners who have gone from Codegeist app, to Ventures funding, to successful Marketplace businesses. We’re doubling down our investment in current and future builders with a new incentive that puts more money in partners’ pockets as they grow on Forge. From 1 January 2026, partners will pay 0% revenue share for Forge apps that meet eligibility requirements, up to $1 million lifetime in Forge revenue.
Partners with existing Connect apps can also leverage this new incentive after migrating apps to Forge. When a Connect app becomes an eligible Forge app, revenue earned can qualify for the 0% incentive, until the partner has reached $1 million in lifetime Forge revenue. The incentive applies regardless of how much revenue was previously earned on Connect.
Forge eligibility requirements
To qualify for Forge revenue share rates, the app must meet all of the following requirements:
- Only use Forge modules (no Connect modules)
- Use Forge authentication (OAuth 2.0)
- Use Forge UI (Custom UI or UI kit)
- The app may use Forge remotes
The 0% incentive will be applied to apps that meet the definition above until a partner has reached $1 million in lifetime Forge revenue. After $1 million in lifetime revenue has been earned, the standard revenue share rate for Forge apps will apply.
Lifetime Forge revenue is calculated in aggregate across all of a partner’s eligible Forge apps. The accumulation of lifetime Forge revenue begins from the time eligible Forge app(s) begin earning revenue. The 0% incentive will only apply to new revenue earned on and after the incentive effective date of 1 January 2026 (if accumulated partner lifetime revenue is below $1 million).
Forge revenue share above $1 million lifetime Forge revenue
After partners have exceeded $1 million in lifetime Forge revenue, the standard Forge revenue share rate will be applied. On 1 January 2026, the Forge revenue share rate will go from 15% to 16%, and on 1 July 2026, the rate will go from 16% to 17%.
| Current | 1 Jan 2026 | 1 July 2026 | |
|---|---|---|---|
| Partner lifetime Forge revenue >$1 million | 15% | 16% | 17% |
Connect revenue share changes
The Connect revenue share rate will increase from 15% to 20% on 1 January 2026. On 1 July 2026, the rate for Connect apps will increase from 20% to 25%.
| Current | 1 Jan 2026 | 1 July 2026 | |
|---|---|---|---|
| Connect | 15% | 20% | 25% |
Cloud apps that do not meet the Forge eligibility requirements will qualify for the Connect revenue share rate. Reasons for this can include having one or more of the following:
- Use one or more Connect modules
- Use Connect authentication (JWT)
- Use Connect iframes
For example, an app that uses the Forge manifest but contains Connect modules will receive the Connect revenue share rate.
FAQ
How can partners check how much lifetime revenue they have accrued on Forge?
Lifetime Forge revenue is not currently reported, but this is something we are exploring.
Is lifetime Forge revenue calculated per app?
No. Lifetime Forge revenue is calculated per partner company, not per app. It represents the aggregate earnings across all of a partner’s eligible Forge apps. Apps belonging to subsidiaries will count toward the lifetime Forge revenue for the parent partner company. Atlassian reserves the right to assess eligibility on a case by case basis and may deny the 0% incentive if new business entities are created to evade the $1 million lifetime revenue cap.
Are Connect-on-Forge apps eligible for Forge revenue share?
No, the Connect revenue share rate will apply. Connect-on-Forge refers to a former Connect app that has adopted the Forge manifest and contains both Connect and Forge modules. To be considered a Forge app under the new revenue share rates, an app may not contain any Connect modules.
If a Connect app uses a module not available in Forge, should the partner delay migration?
No, we recommend partners migrate Connect apps to the fullest extent possible, as early as they can. Connect-on-Forge allows apps to adopt Forge capabilities incrementally over time, with no disruption to existing installs. This gives partners a head start on migration without having to wait for every module to be available. We will continue evolving Forge to support more modules and capabilities, and apps that have already partially migrated to Forge will be in a better position to quickly migrate remaining modules as they become available.
Can an app that uses Forge remotes qualify for Forge revenue share rates?
Yes. An app that uses Forge remotes can qualify for Forge revenue share rates and incentives, provided it does not contain any Connect modules and uses Forge authentication and UI.
Can apps migrated from Connect to Forge count toward a partner’s lifetime Forge revenue?
Yes, but only on revenue generated after the Connect app becomes an eligible Forge app.
Is the 95% incentive for Forge apps in their first year going away?
Currently, new, eligible Forge apps listed on the Marketplace benefit from a 5% revenue share rate in their first year. On 1 January 2026, the 0% revenue share for $1 million in lifetime Forge revenue will replace the 5% incentive. Note that eligibility requirements vary slightly between these two incentives.
Are the new revenue share rates effective through a specific period of time?
The 0% incentive is temporary and may change in the future. Marketplace partners will receive at least 6 months’ notice before changes to standard rates.
Forge lifetime revenue examples
| Scenario | Revenue share implications |
|---|---|
| App migrates from Connect to Forge A partner owns a Connect app that has earned $800,000 in revenue. On 1 January 2026, the partner completes migration to Forge, replacing all Connect modules and meeting Forge eligibility requirements. The partner does not have any other Forge apps as of 1 January 2026, but plans to release all new apps on Forge. | From the time the app becomes an eligible Forge app, new earnings will count toward Forge lifetime revenue. The partner’s lifetime Forge revenue will start at $0 because prior revenue was earned as a Connect app. The partner will pay 0% revenue share on earnings from the migrated Forge app and any new Forge apps listed after 1 January 2026, until reaching $1 million in partner lifetime revenue. |
| Forge apps with revenue earned before 1 January 2026 A partner owns two Forge apps that have been on the Marketplace for 2 years. One has earned $50,000 in revenue and the other has earned $100,000 in revenue as of 31 December 2025. | The partner will pay the standard Forge revenue share on the $150,000 earned through 31 December 2025. As of 1 January 2026, the partner’s lifetime Forge revenue will be tracked at $150,000. The partner will pay 0% revenue share on $850,000 in earnings from their Forge apps after 1 January 2026, up to total partner lifetime Forge revenue of $1 million. |
| Forge apps owned by subsidiaries under a parent company A partner company has two subsidiaries. Each subsidiary releases a Forge app on 1 November 2025. As of 1 January 2026, Subsidiary A’s Forge app has earned $10,000 and Subsidiary B’s Forge app has earned $20,000. | The partner’s lifetime Forge revenue will be tracked at the parent company level. As of 1 January 2026, the partner’s lifetime Forge revenue is $30,000. The partner will pay 0% on $970,000 in aggregate earnings from eligible Forge apps across all subsidiaries, up to total partner lifetime Forge revenue of $1 million. |