What a week! Atlas Camp 2025 brought together nearly 400 developers and Atlassians in Brussels, igniting excitement, insights, and real-world strategies for building the next generation of apps. From an inside look at how the System of Work is shaping the Atlassian platform to key investments in Forge and the Marketplace, and a strong focus on serving enterprise customers in cloud, developers walked away with a clear roadmap for where the Atlassian ecosystem is headed and how they can position their businesses for future success.
Whether you joined us in person or are looking to catch up, this blog covers the key highlights and everything you need to know from the weeklong event.
The Conference
The Opening Keynote set the stage for an exciting Atlas Camp, with Kartik Kanakasabesan, Senior Principal Product Manager – Platform, and Tim Pettersen, Ecosystem Solution Architect, delivering an insightful session.
They highlighted how extensibility is the key to empowering teams across industries, enabling them to drive better outcomes through the System of Work. By integrating their data and industry-specific tools into Atlassian’s connected platform, partners and customers can unlock new levels of collaboration and business success.
Forge is the key to unlocking these exciting new use cases, and the keynote highlighted new capabilities like Forge SQL, Rovo, and Teamwork Graph extensibility that promise to change the way developers innovate on top of the Atlassian Platform. Meanwhile, the Atlassian Marketplace continues to elevate the enterprise buying experience—offering a curated, transparent, and trusted ecosystem that seamlessly connects the right apps with the right customer needs. Together, these advancements create a platform designed for innovation, scale, and long-term impact. Watch the full keynote below.
The Day 2 Keynote: Building Apps That Empower Customer Success, led by Tiffany To, Head of Product for Enterprise and Platform, brought the customer perspective front and center with a special guest appearance from CD Projekt Red. Tiffany kicked things off by celebrating key Marketplace milestones, including $4 billion in lifetime revenue and 836,000 app downloads from customers in 2024 alone. She then shifted focus to the massive opportunity ahead, highlighting an $18 billion annual revenue potential within Atlassian’s existing customer base—$14 billion of which is in Enterprise. She emphasized that the best way to unlock new opportunities is by deeply understanding customers and the solutions they need.
To bring this to life, Tiffany welcomed Bartosz Wojciechowski, Atlassian Platform Expert, and Jakub Sochacki, Atlassian Platform Lead, from CD Projekt Red. Together, they shared insights on how Atlassian tools enable them to create innovative games like the Witcher and Cyberpunk, provided a behind-the-scenes look at their journey from on-prem to cloud, and highlighted how extensibility plays a key role in operating efficiently. Check out the full conversation below.
With 26 sessions in total, Atlas Camp delivered a wealth of insights across a range of topics—including Forge and Marketplace platform advancements, Connect end-of-support, Rovo AI Agents, Runs on Atlassian badging, and more. Whether you’re looking to dive deep into the latest updates or catch up on key discussions, all sessions are now available on the Atlassian Developer YouTube Channel in the Atlas Camp playlist.
Short on time? Start with these top 5 must-watch sessions from the conference:
- Preparing for Connect end of support: how to create a successful transition plan.
- Unlocking the Power of Atlassian Rovo Forge Agents
- Say goodbye to clunky UI, Build sleek apps with ease with UI Kit
- Multi-Faceted Forge Hosted Storage
- Simplify enterprise app sales with Runs on Atlassian
The App Accelerator Workshop
After an action-packed first half of the week, we shifted from conference mode to code mode with the App Accelerator Workshop. With a mix of Atlassian-led sessions and open work time, developers received hands-on support on key topics like migrating Connect apps to Forge, Forge-hosted storage, Forge Macros, Rovo AI Agents, Runs on Atlassian, App Editions, and more.
Over the course of three days, developers put their skills to the test, making major progress on their app projects. By the end of the week, they showcased an impressive 18 demos, proving just how much can be accomplished with focus and the right support.
A huge shoutout to all the committed, hardworking developers who made the most of their time—your achievements are truly inspiring!
The Memories Made
Truly what makes Atlas Camp great is EACH OF YOU– our amazing developer community! Thank you for showing up, sharing your expertise, asking all the right questions and keeping the spirit of camaraderie and innovation alive. Cheers! 🍻
