Product delight: How to build experiences users actually enjoy
Delight is the competitive edge —the products that win create emotional connection. Join Dr. Nesrine Changuel, best-selling author of Product Delight and former product leader at Google, Spotify, and Microsoft, in conversation with Axel Sooriah, Atlassian's Product Management Evangelist, as she reveals why delight is the most underrated driver of retention, engagement, and brand love.
In a world overflowing with features, AI breakthroughs, and constant innovation, functionality is no longer enough to stand out. What turns users into advocates is the emotional connection your product creates.
In this session, Axel Sooriah sits down with Dr. Nesrine Changuel, who draws from more than a decade of building global products at Google, Spotify, and Microsoft. She'll reveal why delight has become the most underrated driver of retention, engagement, and brand love—and how to design for it systematically.
You'll learn:
- How emotional motivators shape user behaviour
- How delight moments transform ordinary experiences into memorable ones
- How to use the Delight Grid to find and prioritise opportunities
- The Delight Excellence Checklist and Delight Enhancers
- How to turn delight into your strongest competitive advantage
If you want your product to rise above the noise and truly resonate, this session will show you how.
Can't make it live? Register anyway and we'll send the recording.
Relatori
Axel Sooriah
Product Management Evangelist, Atlassian
Axel è Product Management Evangelist presso Atlassian, dove aiuta i team a scoprire nuovi modi di lavorare con Jira Product Discovery. In precedenza, Axel ha fatto da coach per i team nell'apprendere le pratiche moderne di gestione dei prodotti in aziende come Contentsquare, Openclassrooms e Welcome to the Jungle. E prima del coaching, Axel ha ricoperto ruoli di leadership di prodotto in aziende come 11:FS, Verisure e Barclays.
Axel è un noto buongustaio che ha quasi abbandonato tutto per intraprendere la carriera di chef, ma ha deciso che avrebbe investito nell'altra migliore scelta che aveva a disposizione: Axel's Bento.
Dr. Nesrine Changuel
Author, Product Delight
Nesrine Changuel is an experienced product coach and trainer with over a decade of experience building globally used and loved products such as Skype, Spotify, Google Meet, and Chrome. She is the author of the Product Delight book and she is globally known for her focus on emotional connection and user delight. With a background in research and a PhD from Bell Labs in collaboration with UCLA, she brings deep technical expertise to human-centered products. From pioneering video experiences at Skype to creating emotionally engaging features for Google Meet and Chrome, Nesrine has made it her mission to help teams build products users truly love. Today, she teaches, speaks, and trains companies around the world on how to create delightful, emotionally resonant products. She lives in Paris.
