Atlassian Williams F1 Team: How they use Jira Product Discovery
In F1, every race surfaces new data, but turning that data into the right product decisions is where teams can make progress and see real impact. Join Richard Sworder, Head of Product Ownership at
Atlassian Williams F1 Team, in conversation with Axel Sooriah, Product Management Evangelist at Atlassian. Richard shares how his team uses Jira Product Discovery to score every idea by one number that settles every debate: how much lap time it saves.

Atlassian Williams F1 Team scores every idea by one number: how much lap time does this save? Richard Sworder distills his team's playbook from the ebook "4 steps to product-centric IT program management" — how they capture ideas, cut through noise, and keep engineering and leadership pointing at the same goal, using Jira Product Discovery.
You'll learn how to:
- Give every team a single definition of value so prioritization stops being a negotiation.
- Score ideas with Impact vs Effort and the RUF pyramid so the right work wins every time, not just the loudest pitch.
- Close the loop between product decisions and delivery so nothing gets lost between the roadmap and the sprint.
Register to join live and bring your questions for Richard and Axel. If you can't attend, sign up anyway and we'll send you the recording after the session.
Relatori
Richard Sworder
Head of Product Ownership, Atlassian Williams F1 Team
Richard Sworder è Head of Product Ownership del
team di Formula 1 Atlassian Williams, dove collabora con i program manager che sviluppano le vetture e il software usato a bordo pista che aiuta a ridurre i tempi sul giro. Richard, che ha oltre un decennio di esperienza alla guida di team di prodotto, offre un punto di vista raro su come la gestione dei programmi IT favorisca le prestazioni quando la posta in gioco si misura in millisecondi.
Axel Sooriah
Product Management Evangelist, Atlassian
Axel Sooriah è Product Management Evangelist di Atlassian e si occupa di aiutare i team a rendere più veloce e chiaro il processo decisionale con Jira Product Discovery. Prima di entrare a far parte di Atlassian, ha insegnato pratiche di prodotto moderne in aziende come Contentsquare e OpenClassrooms, dopo aver ricoperto ruoli di leadership di prodotto presso 11:FS e Barclays. Inoltre, condivide le sue conoscenze con la community, facendo parte del consiglio di amministrazione di LPC Paris, una delle più grandi conferenze di gestione dei prodotti in Europa, e ospitando Product in Practice, il podcast di Atlassian sulla gestione dei prodotti.