Extended Timelines for Marketplace Revenue Share Changes

The success of Atlassian and our Marketplace Partners is fundamentally linked. Together, we deliver greater value to customers than we ever could alone. As Atlassian has grown and transformed, partners have transformed with us, rising to the challenge of meeting customer needs in a world where AI, enterprise-grade trust, and differentiated customer experiences are becoming table stakes.

However, we recognize that the ongoing transition to Forge, migrations support, and evolving business models require significant investment and adaptation from our partners. As we continue to navigate these changes together, we remain dedicated to supporting our partner community and ensuring our policies reflect both current realities and future opportunities.

To that end, Atlassian is updating the timeline for upcoming Marketplace revenue share changes. The extended effective date for revenue share increases is April 1, 2026.

What’s changing

Rate increases for both Connect and Forge apps will be deferred by three months, and the timeline for subsequent increases will also be extended accordingly.

At the same time, revenue share changes that financially benefit partners are being accelerated. In October, Atlassian moved forward the effective date to apply a 100% revenue share discount for qualifying Runs on Atlassian apps, delivering the incentive three months ahead of schedule. That means today, qualifying Runs on Atlassian apps can take home 100% of earnings up to $1 million in Forge lifetime revenue. This incentive will be applied to all qualifying Forge apps on January 1, 2026, as originally announced.

Advancing together: Partner support and enablement

Marketplace Partners are balancing multiple priorities: supporting our mutual customers through their transition from Data Center to cloud and raising the bar for enterprise customers. The additional time provided by the new revenue share timeline is intended to help partners accelerate their migration efforts, invest in building on Forge, and deliver the enterprise-grade app experiences our customers expect.

We will continue to support our partners throughout this journey. Atlassian is accelerating progress on our roadmap, with a focus on delivering key Forge features and capabilities that partners have identified as most impactful for their businesses. Our priority is to make meaningful strides in removing barriers to Forge adoption, enabling partners to build secure, scalable, and differentiated cloud apps. We recognize there is more to do, and we are committed to ongoing collaboration and transparency as we advance together.

Review our roadmap: Roadmap | Connect Equivalence Roadmap

Next steps

We understand the critical role partners play in our customers’ success and we are committed to regularly reassessing our policies and decisions in light of evolving circumstances. Today’s changes reflect our efforts to adjust course to ensure we are acting in the best interests of our community and partners.

We encourage partners to review the revised timelines and assess how the additional time can best support your business goals. We are here to help. Partner development managers are available for questions and consultation. We thank our partners for their continued partnership and commitment to our customers and look forward to co-delivering the next wave of innovation in the Atlassian ecosystem.