Guy Kawasaki recently published a blog on the Top Ten Stupid Ways to Hinder Market Adoption. We do a few things on the list, but market adoption hasn’t been a problem. That doesn’t mean we can’t do better.
The following list corresponds with the list that Kawasaki blogged about:
#1. We require people to register to try our software. The rationale is two-fold: selfishly it allows us to know who’s evaluating our software and start communicating with them, and unselfishly it allows us to inform evaluators of the resources they have while evaluating that they might not be aware of (e.g., where to find documentation).
There are pros and cons for requiring sign up. We have tried to minimize the barrier to product evaluation by asking for very little information. Ultimately, I think we should keep our registration form because the Pros of being able to give customers resources and contact information (how to reach us) outweigh the cons. Besides, people can, and quite often do, use bogus email addresses and names when evaluating the software… in other words, they can find a work around to the process of registration.
#4. We have a search field for Support, and Sage is going to make search more comprehensive. That’s great. As soon as Sage is more comprehensive, we should move it to the home page.
#5. I had discussed internally with some co-workers the idea of putting Digg icons on our website and blogs. Many Atlassians disagree, stating quite reasonably that bookmarks to Digg and other sites are unnecessarily… you don’t need a Digg logo at the bottom of a page to add a post to Digg, afterall…. But Kawasaki’s suggestion along with this post from Matthew Hurst suggests we should reconsider.
#7. We have the feeds, we have the email lists, but one problem is that our developer blog is difficult to find (there are links to it, but they’re not prominent) and sign up for the newsletter is equally hidden (it’s there, but not easy to find). We need to make these things more visible. We have so much content to share with people and we’re looking for better ways make it all fit into a user-friendly website.
I blogged about this internally at Atlassian and got some great feedback from my smart colleagues, but public feedback is vital. Your comments welcome.

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