Over the last two weeks we announced that we’re going on a road trip to cities in the US and Europe (and we will be adding 2 more in Australia). We sold out of many of those cities faster than we could have imagined.
It was tough to pick these few destinations. As we’d expected, shortly after announcing RoadTrip 2011, someone asked us to consider another city. No doubt, there’s more demand than capacity.
We will have more regional and local events in the future. If anything, we’re looking to reduce our investment in sponsoring larger events, like tradeshows and conferences, and investing more in our own community events. (Last year, HubSpot published a blog post on why they had decided to no longer sponsor tradeshows and conferences. Their post struck a nerve.)
It’s clear there’s a ton of interest among our customers in meeting peers and talking shop. If you couldn’t get into this series of RoadTrips — or even if you could — we have a great solution: <pitch> start an Atlassian User Group in your area, or join one that’s already going. Our user groups are on fire. There are 54 (and counting) groups around the world. AUG leaders get a free pass to Atlasisan Summit (“the ultimate Atlassian user group”), reimbursements for the cost of the groups, heaps of gratitude from the people who participate, and other benefits. Depending on the city, user groups range from half a dozen to over 100 people and meet 3-4 times per year, enough to satisfy even the most rabid JIRA admin. </pitch>
That concludes my pitch. Hope to see you on the road, at a user group, or at Summit soon.