The Sydney Morning Herald has just covered our Jira case study about Linden Lab, the company behind Second Life.

Jira is designed to be user-configurable and so applicable to projects as diverse as Linden Lab’s love machine, or more prosaic tasks such as recruitment. “Recruitment is not often thought of as a workflow,” Mr Cannon-Brookes says. “But we think it is because a resume bounces around between people and eventually there is an outcome: either you hire someone or you don’t.”

If you hadn’t thought about Jira as anything but a bug or issue tracker, check out the complete Sydney Morning Herald article, Love Grows in Collaboration or the complete case study.

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