Linden Lab, makers of the virtual reality game Second Life, called us late last week to tell us they wanted to use JIRA as their community issue tracker for their new open source ‘Viewer’ project. We were thrilled to hear it.
While most JIRA customers use the application for bug tracking, many, including Linden Lab, use JIRA to manage other business-related tasks. For over a year, Linden Lab has leveraged JIRA internally as a collaboration and knowledge sharing tool between employees, making it perhaps the most interesting use case of JIRA that we’ve come across. The full case study is available here.


San Francisco, CA (Business Wire) January 9, 2007 – Linden Lab®, creator of the highly successful Second Life® virtual world, has selected Atlassian JIRA for bug and issue tracking for their open source development community. JIRA, the world’s most popular Java-based issue tracker, is used by over four thousand organisations in more than 60 countries, including many open source projects.
Yesterday, Linden Lab released the code of its Viewer application to the open source software community. The Second Life Viewer is used by subscribers or ‘Residents’ to access the virtual world’s Grid. Free to download from the Second Life website, the Viewer software enables Residents to control their in-world avatars, interact with each other via Instant Message, create content, buy and sell objects, access multimedia content and to navigate around the virtual environment. The source code for the sophisticated client software will now be made available to developers who wish to extend and enhance its functionality.
JIRA is an extremely flexible tool for managing tasks and issues associated with any project. While most JIRA customers use the application for bug tracking, many, including Linden Lab, use JIRA to manage other business-related tasks. For over a year, Linden Lab has leveraged JIRA internally as a collaboration and knowledge sharing tool between employees. As Linden Lab CEO, Philip Rosedale, reported in a case study published last year, “Now, on your first day of work at Linden Lab you’re given your login, your JIRA login, and your first task, which is to log into JIRA.” (full case study available here)
“We think Linden Lab has employed JIRA in the most innovative and exciting manner of just about any customer,” said Jeffrey Walker, president at Atlassian. “They have been great evangelists for the product and we were happy to support their new open source endeavour.”
Atlassian recently released JIRA 3.7, the latest version of their professional issue and bug tracker. This major release introduced a project roles feature and included over 100 bug fixes and 60 improvements. JIRA is free to qualified open source project and non-profits, and commercial users benefit from an up-front and open pricing and licensing policy.

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