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Yellow Pages Group (YPG) is one of Canada’s largest digital media companies. YPG’s mission is to connect Canadian enterprises to local consumers by offering a full suite of print and digital products and services.

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When you think “yellow pages,” you might envision the iconic phone directory that has served as the sole source of contact information for decades. However, today the company has expanded its offerings to include digital listing options as well, making YPG one of Canada’s largest digital media companies. YPG offers a full range of digital and print advertising services and currently serves close to 300,000 local Canadian businesses.

“Our goal is to make advertising work for small to medium – as well as large –  businesses in Canada,” says Paul Ryan, chief technology officer.

In an increasingly digital world, Yellow Pages Group needs to stay agile. To accomplish this, over 1,000 employees at YPG use Atlassian tools to manage their projects from concept to delivery. And it’s not just for software development: YPG’s marketing and service teams also run on Jira.

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“It’s helped everybody talk the same language.”

– Maurizio Mancini, Director of QA, Yellow Pages Group

Jira is available now for a free trial, OnDemand or download. Pricing starts at just $10 for 10 users. Start a free trial today.

Case study: How Yellow Pages Group goes agile with Atlassian tools