From the earliest days of Atlassian, we’ve understood the importance of an ecosystem for enabling teamwork. Each team is unique and needs tailored tools to power their ideation, planning, collaboration, and daily work. The Atlassian Marketplace officially launched at our annual user conference (then called Summit – now, Team) in May 2012. It began with only 60 apps for sale from a handful of innovative Marketplace partners.
Today, as businesses are being shaped by new opportunities and challenges, like Artificial Intelligence, distributed work, and ever-changing security and compliance regulations, the need for these bespoke applications and workflows has only accelerated. Luckily for us, Atlassian’s creative developer ecosystem and Marketplace partners have kept pace.
In late January 2024, the Atlassian Marketplace surpassed $4 billion in lifetime sales. This is a big milestone and one we are grateful for. What is more impressive than the sheer number is the acceleration in which we are seeing demand. It took almost 8 years for the Marketplace to hit its first billion. The fourth billion? Just over one year.
This growth in velocity is a testament to the important need for Marketplace apps and integrations. Today, Atlassian customers have access to an immense network of 1,800+ third-party vendors and partners, in a Marketplace that boasts 5,700+ apps and integrations, from which teams install around 20,000 apps every week.
As more customers than ever look to enrich their systems of work with apps to meet every need – Atlassian and our partner ecosystem are investing in all key areas of demand, so that Marketplace apps and integrations are secure, connected, and future-ready.
The future of teamwork is in the cloud
A few years ago, we decided to make a big bet that the future of teamwork was in the cloud. We knew this would require a big transition for us and for our on-premises customers, but we also knew that it would unlock benefits for our customers and the ecosystem building with us.
Today, Atlassian powers more than 300,000 customers, from small businesses and mid-market organizations to large enterprises across industries like Nasa, Reddit, Rivian, and Paypal. Embracing the cloud has unlocked productivity gains for customers – in a recent study of 487 Atlassian cloud customers, teams reported an average productivity improvement of at least 27% from their migration to cloud, with some industries reporting even larger gains.
For many, moving their Atlassian workloads to the cloud was just the first step. Our customers have invested in building or buying apps and integrations to enrich their systems. That’s why we’ve also been working closely with our Marketplace partners to help their customers transition seamlessly and ensure apps that further extend our products are not an impediment to getting to the cloud.
A great example of this is Tempo Software, a Marketplace partner who assisted in 995 migrations in 2023 alone with a standout customer satisfaction score of 4.88. More than 90% of Tempo’s customers have migrated automatically with no support, using the respective Jira and Confluence Cloud Migration Assistants – and these migrations have typically been completed in under one hour.
The future of teamwork is intelligent
Another top priority for our customers is unlocking insights from their data and increasing productivity with AI. According to Forrester Consulting, more than 83% of organizations are either exploring or experimenting with Generative AI, which is why it’s probably no surprise that many Atlassian customers are already utilizing our recently released Atlassian Intelligence in order to help their teams work smarter. Domino’s Pizza Enterprises Ltd is just one of the satisfied teams leveraging Atlassian Intelligence to boost individual productivity.
“In my day-to-day work, Atlassian Intelligence acts as a virtual teammate that summarizes 5-page PIR reports into 5-sentence recaps for me, so I can get up to speed quickly ahead of monthly review meetings. It’s already proven its worth by improving productivity across our product teams,” said Matthias Hansen, Group Chief Technology Officer at Domino’s Pizza.
That same demand for intelligence and AI is showing up in the Atlassian Marketplace as well, and partners are excited by the opportunity to re-imagine how customers work with AI.
“AI will allow us all to spend more time doing things that add value where we are the most creative — and we’ll be using AI to take care of basic or menial tasks. One result of this will be that increased coding productivity will encourage engineers to develop more platform extension apps,” said Randall Ward, CEO of Appfire, a Marketplace partner.
“Ultimately, Generative AI will accelerate the Marketplace,” Ward said.
Today, the Atlassian Marketplace hosts nearly 50 AI-powered apps, many of which were driven by our recent AI-focused developer hackathon, Codegeist Unleashed. Some noteworthy AI apps include:
- Nutshell for Confluence: Customer Choice Award winner for the “AI Apps for Collaboration” category
- TestgenR.ai: Customer Choice Award winner for the “AI Apps for Developer Experience” category
Forging forward with security and compliance
For many customers, the extent to which they can leverage AI and data to help teams work more intelligently is moderated by their ability to move data between systems in a secure and compliant way. That’s why Atlassian is investing in enabling anyone who builds apps or integrations for the Atlassian ecosystem to do so with our own trusted platform, Forge.
Forge is Atlassian’s cloud app development platform, which allows developers to host apps on an infrastructure that is provisioned, managed, monitored, and scaled automatically by Atlassian. Forge provides a complete toolkit for extending Atlassian products.
Beyond providing a trusted platform, we’re also enabling trust signals on our Marketplace listings for customers, such as data residency and the Privacy and Security tab.
- Data residency: Whether or not an app supports data residency is highlighted on the Privacy and Security tab, but we know it’s often top of mind for many organizations as it gives them more control over their data by ensuring any in-scope data (such as personal or sensitive customer data) is stored within the region they trust. In order to support this, Atlassian provides the means for partners to build data residency into their apps.
- Privacy and Security tab: This tab highlights partner certifications and other security features, making it easier for customers to do a first-level assessment to determine if an app requires a more in-depth privacy and security review or not. Partners can also include a direct link in the tab to their individual company Trust Centers.
With the introduction of the Privacy and Security tab and their own Trust Center, Appfire has seen a 10X increase in downloads of their trust documentation, further validating that trust is top of mind for customers.
Atlassian powers the future of teamwork
The Atlassian Marketplace will continue to help teams solve an ever-broader and complex set of challenges to unlock their full potential. We aim to do this by helping customers move their Atlassian systems, apps and integrations to the cloud, while unlocking the next generation of intelligent, secure, and trusted apps and integrations.
Make your team future-ready, check out the latest innovations in the Atlassian Marketplace