Product delight: How to build experiences users actually enjoy
Delight is the competitive edge —the products that win create emotional connection. Join Dr. Nesrine Changuel, best-selling author of Product Delight and former product leader at Google, Spotify, and Microsoft, in conversation with Axel Sooriah, Atlassian's Product Management Evangelist, as she reveals why delight is the most underrated driver of retention, engagement, and brand love.
In a world overflowing with features, AI breakthroughs, and constant innovation, functionality is no longer enough to stand out. What turns users into advocates is the emotional connection your product creates.
In this session, Axel Sooriah sits down with Dr. Nesrine Changuel, who draws from more than a decade of building global products at Google, Spotify, and Microsoft. She'll reveal why delight has become the most underrated driver of retention, engagement, and brand love—and how to design for it systematically.
You'll learn:
- How emotional motivators shape user behaviour
- How delight moments transform ordinary experiences into memorable ones
- How to use the Delight Grid to find and prioritise opportunities
- The Delight Excellence Checklist and Delight Enhancers
- How to turn delight into your strongest competitive advantage
If you want your product to rise above the noise and truly resonate, this session will show you how.
Can't make it live? Register anyway and we'll send the recording.
발표자
Axel Sooriah
Product Management Evangelist, Atlassian
Axel은 Atlassian의 제품 관리 에반젤리스트로서 팀이 Jira Product Discovery를 사용하여 새로운 작업 방식을 실현하도록 돕고 있습니다. 이전에는 Contentsquare, Openclassrooms 및 Welcome to the Jungle과 같은 회사에서 최신 제품 관리 관행에 대한 팀 코칭을 담당했습니다. 코칭을 시작하기 전에는 11:FS, Verisure 및 Barclays와 같은 회사에서 제품 리더십 역할을 맡았습니다.
까다로운 미식가인 Axel은 셰프가 되기 위해 모든 것을 포기할 뻔했지만 차선책에 투자하기로 결심했습니다. 그것은 바로 Axel’s Bento입니다.
Dr. Nesrine Changuel
Author, Product Delight
Nesrine Changuel is an experienced product coach and trainer with over a decade of experience building globally used and loved products such as Skype, Spotify, Google Meet, and Chrome. She is the author of the Product Delight book and she is globally known for her focus on emotional connection and user delight. With a background in research and a PhD from Bell Labs in collaboration with UCLA, she brings deep technical expertise to human-centered products. From pioneering video experiences at Skype to creating emotionally engaging features for Google Meet and Chrome, Nesrine has made it her mission to help teams build products users truly love. Today, she teaches, speaks, and trains companies around the world on how to create delightful, emotionally resonant products. She lives in Paris.
