How AI changes the Product Operating Model

Aggregating requests. Spinning up roadmaps. Writing PRDs. Marcus Castenfors argues that if AI can do that work in seconds, it was never the job. Join him and Axel Sooriah for a session on what AI exposes about product teams, and what the work looks like now.

Somewhere in your organization, a leader has told teams to go build "AI capabilities", whatever that means. What’s uncomfortable is that nobody in that meeting asked what problem it would solve.

The harsh reality is that if you're just using AI to build more stakeholder-infused features, you're going to lose. Winning in the future of product management is about understanding where AI adds value and where it doesn't. Instead of outsourcing our brains to AI, we need to be sharper thinkers, collaborators but most importantly builders. 

Marcus Castenfors coaches leadership teams to shift their operating models toward being more product-centric and to leverage AI without falling into the traps above. Axel Sooriah brings the Atlassian product discovery view.

During this webinar Marcus and Axel will cover how to: 

  • Recognize when the ask for "AI capabilities" is a solution in search of a problem, and reframe the conversation with your leadership around problems worth solving instead.
  • Spot the most common traps teams fall into when bringing AI into your work, and know how to avoid them.
  • Name the product management theater in your own way of working, see which parts of the PM job AI is about to expose, and know which skills to build to keep creating products that win.

Can't make it live? Register anyway and we will send the recording.

 

발표자

Marcus Castenfors

Product Coach

Marcus is a product coach who helps organizations move to the product operating model, increasing innovation, engagement, and business results as an outcome. He advises leaders on product strategy, OKRs, and transformation, and guides teams in discovering and delivering valuable customer solutions.

He has worked with companies like Marshall, Nike, HRS, Telenor, Cheffelo, Digistore24, and Voyado across software and hardware industries, from large enterprises to startups.

Marcus co-authored Holistic Product Discovery and wrote the ebook 10 Anti-Patterns to Avoid When Moving to the Product Model. Outside coaching product teams, he coaches his son's youth football team in Stockholm.

Axel Sooriah

Product Management Evangelist, Atlassian

Atlassian의 제품 관리 에반젤리스트인 Axel Sooriah는 팀이 Jira Product Discovery를 사용하여 더 빠르고 명확한 의사 결정을 내릴 수 있도록 돕고 있습니다. Atlassian에 합류하기 전에는 11:FS 및 Barclays에서 제품 리더를 역임했고 이후에는 Contentsquare 및 OpenClassrooms와 같은 회사에서 최신 제품 관행에 대해 코칭했습니다. 또한 유럽 최대 규모의 PM 컨퍼런스 중 하나인 LPC Paris의 이사회에서 활동하고 있으며 Atlassian의 제품 관리 팟캐스트인 Product in Practice를 진행하면서 이 분야의 커뮤니티를 구축하기 위해 노력합니다.