From scattered feedback to confident product decisions

Every product team collects feedback. Very few turn it into something they can actually act on. Join Mehdi Boudoukhane as he shares what he learned building feedback systems for hundreds of product teams, and what most of them were getting wrong.

Feature requests pile up in spreadsheets. Customer quotes get paraphrased into two-word tickets. Upvote portals strip away the context that would have made the feedback useful. And somewhere along the way, the people contributing that feedback stop bothering, because nothing ever comes back.

In this session, Mehdi Boudoukhane shares practical lessons from six years of building feedback tools used by hundreds of teams, and what he's learned since joining Atlassian to lead the development of the feedback app.

You'll learn how to:

  • Treat feedback as evidence for decisions, not a list of things to build.
  • Structure a feedback taxonomy so every piece of feedback has a home and an owner.
  • Spot what makes feedback systems quietly fail, and reduce capture friction so the richest feedback doesn't stay locked in people's heads.
  • Close the loop with customers, which is not a nice-to-have but the thing that keeps the entire system alive.
  • Get a first look at how Atlassian is rethinking feedback as part of the recently announced Product Collection.

Register to join live and bring your questions for Mehdi. If you can't attend, sign up anyway and we'll send you the recording after the session.

 

발표자

Mehdi Boudoukhane

Principal Product Manager, Product Collection, Atlassian

Mehdi는 2025년 Atlassian에서 인수한 제품 피드백 도구인 Cycle의 개발자입니다. Cycle을 만들기 전 제품 관리자로 일했던 그는 지난 10년간 수천 개의 제품 팀과 대화하며 팀들이 어떻게 대규모로 피드백을 처리하고 제품 분류 체계를 구축하는지 연구했습니다. Mehdi는 현재 Atlassian의 Product Collection 내 피드백 앱 개발을 이끌고 있습니다.

Thibaut Nyssens

Sr. Product Marketing Manager, Product Collection, Atlassian

Thibaut는 Cycle의 창립 멤버 중 하나로, 2025년 Cycle이 Atlassian에 인수되기 전까지 회사의 시장 진출 부서를 이끌었습니다. 그는 피드백 설정, 고객의 소리 대시보드 및 전반적인 제품 관리 관행에 대해 수백 개의 제품 팀에 자문을 제공했습니다. 현재 Atlassian 고객이 Jira Product Discovery와 더 광범위한 Product Collection을 최대한 활용할 수 있도록 지원하고 있습니다.