How AI changes the Product Operating Model
Aggregating requests. Spinning up roadmaps. Writing PRDs. Marcus Castenfors argues that if AI can do that work in seconds, it was never the job. Join him and Axel Sooriah for a session on what AI exposes about product teams, and what the work looks like now.
Somewhere in your organization, a leader has told teams to go build "AI capabilities", whatever that means. What’s uncomfortable is that nobody in that meeting asked what problem it would solve.
The harsh reality is that if you're just using AI to build more stakeholder-infused features, you're going to lose. Winning in the future of product management is about understanding where AI adds value and where it doesn't. Instead of outsourcing our brains to AI, we need to be sharper thinkers, collaborators but most importantly builders.
Marcus Castenfors coaches leadership teams to shift their operating models toward being more product-centric and to leverage AI without falling into the traps above. Axel Sooriah brings the Atlassian product discovery view.
During this webinar Marcus and Axel will cover how to:
- Recognize when the ask for "AI capabilities" is a solution in search of a problem, and reframe the conversation with your leadership around problems worth solving instead.
- Spot the most common traps teams fall into when bringing AI into your work, and know how to avoid them.
- Name the product management theater in your own way of working, see which parts of the PM job AI is about to expose, and know which skills to build to keep creating products that win.
Can't make it live? Register anyway and we will send the recording.
Palestrantes
Marcus Castenfors
Product Coach
Marcus is a product coach who helps organizations move to the product operating model, increasing innovation, engagement, and business results as an outcome. He advises leaders on product strategy, OKRs, and transformation, and guides teams in discovering and delivering valuable customer solutions.
He has worked with companies like Marshall, Nike, HRS, Telenor, Cheffelo, Digistore24, and Voyado across software and hardware industries, from large enterprises to startups.
Marcus co-authored Holistic Product Discovery and wrote the ebook 10 Anti-Patterns to Avoid When Moving to the Product Model. Outside coaching product teams, he coaches his son's youth football team in Stockholm.
Axel Sooriah
Product Management Evangelist, Atlassian
Axel Sooriah é defensor de gerenciamento de produto na Atlassian, ajudando equipes a tomar decisões mais rápidas e claras com o Jira Product Discovery. Antes da Atlassian, ele ensinava práticas modernas de produtos em empresas como Contentsquare e OpenClassrooms, depois de ocupar cargos de liderança de produtos na 11:FS e na Barclays. Ele também cria uma comunidade em torno do ofício, atuando no conselho da LPC Paris, uma das maiores conferências de gerenciamento de produto da Europa, e apresentando o Product in Practice, o podcast de gerenciamento de produtos da Atlassian.
