How Marketing Leaders Get More Done: Tips from Loom × ServiceRocket
In today’s hybrid, global world, marketing leaders are navigating more complexity than ever—distributed teams, endless meetings, and pressure to prove ROI. In our recent webinar, Loom and ServiceRocket came together to discuss how asynchronous collaboration and smarter systems of work are transforming the way marketing teams operate.
Loom’s Jesse Feldman sat down with Sarah E. Brown, Vice President of Marketing at ServiceRocket and author of Lead Upwards, to explore how her team uses Loom and Atlassian product marketing tools like Jira and Confluence to lead with clarity, cut meetings, and build connected, high-performing teams across five continents.
The Shift from Meetings to Meaningful Collaboration
For many marketers, collaboration is both the biggest opportunity and the biggest blocker. Meetings pile up, feedback slows down, and distributed teams struggle to stay aligned.
Sarah shared how Loom helped her team “find systems that actually work” across global time zones (and 5 continents!). By moving from real-time to video communication, ServiceRocket’s marketing team accelerated feedback and freed up creative energy.
You don’t need to be polished—you can literally just record it and save everyone a day’s work.
— Sarah E. Brown, VP Marketing, ServiceRocket
Whether reviewing creative assets, giving cross-functional feedback, or updating executives, Sarah says her team now relies on quick Looms instead of waiting for the next available calendar slot. The result? Faster decisions and more focus.
Building Context and Connection in Distributed Teams
Beyond productivity, Loom also plays a vital role in building trust and transparency—especially for teams spread across multiple time zones. Sarah highlighted how ServiceRocket’s CEO uses Loom to share company updates, fostering a sense of intimacy and authenticity that written updates can’t match.
Imagine having your CEO in your living room. Loom brings a level of closeness and vulnerability that leaders strive for.
— Sarah E. Brown
From leadership updates to campaign briefings, Loom enables a “two-way conversation” through reactions and comments, helping everyone feel seen and connected.
Sprint Planning, Marketing ROI, and the Power of One System of Work
The conversation turned deeply practical as Sarah shared how her team adopted Atlassian’s Jira sprint model for marketing planning—a structure once thought to belong only to engineering. The approach has transformed how her team plans, prioritizes, and measures work.
“The key to effective marketing leadership is managing an effective backlog… It’s not just for technical teams. It’s how we create meaning and impact.
— Sarah E. Brown
By linking every campaign in Jira to ServiceRocket’s financial systems, Sarah’s team can now track ROI in real time, connecting spend to business outcomes and board-level impact.
She calls it her “marketing portfolio view”—a single source of truth where campaign throughput, spend, and results are visible in one place. The outcome is not just operational efficiency, but confidence: “Marketers don’t have to guess at impact anymore.”
Key Takeaways for Marketing Leaders
- Rethink the meeting model. Move updates, reviews, and early feedback to Loom to save time and reduce bottlenecks.
- Use async to scale empathy. Personalized video builds connection and inclusion across languages and time zones.
- Adopt agile marketing. Applying sprint planning and backlog management to creative work creates transparency and focus.
- Connect work to outcomes. Integrating Loom and Atlassian tools helps teams tie marketing efforts directly to ROI.
Catch the full conversation on-demand to see real examples from Sarah’s team and learn how Loom and Atlassian tools can help your marketing organization work faster, smarter, and more human.