Supercharging Rovo: how Unito’s Connectors in the Atlassian Marketplace transform AI intelligence
Bringing enterprise-grade integrations to the Atlassian Teamwork Graph and into the Atlassian Ecosystem as a whole unlocks new possibilities for AI-powered work
The Atlassian Ecosystem gives you the power to work your way.
Atlassian Ecosystem is more than a marketplace—it’s a launchpad for innovation, growth, and lasting impact. By combining Atlassian’s powerful products with a world-class ecosystem of apps, integrations, and partners, customers can unlock limitless possibilities to innovate, adapt, and grow. Whether synthesizing cross platform knowledge, breaking silos, automating workflows, or building custom solutions, the Atlassian Ecosystem delivers AI-enabled solutions with the flexibility, security, and continuous innovation that modern organizations demand.
The promise of AI in the enterprise isn’t just about having locally aware smart assistants within each tool —it’s about having smart assistants that truly understand your business. Today, we’re excited to highlight how our partnership with Unito is making that vision a reality by bringing enterprise context directly into Rovo through the Atlassian Teamwork Graph.
Breaking Down the Enterprise Data Divide
Here’s the challenge every enterprise faces: your most critical business context lives scattered across dozens of tools. Sales data in Salesforce. Service tickets in ServiceNow. Project timelines in Wrike or Asana. When these systems operate in isolation, even the most sophisticated AI can only see fragments of the full picture.
Unito’s Rovo connectors in the Atlassian Marketplace change that equation entirely. By syncing data from external enterprise tools directly into the Atlassian Teamwork Graph, they create something amazing: a unified view of work that spans your entire toolstack, making Rovo exponentially more intelligent and contextually aware.
What Makes Unito’s Approach Unique
Unlike simple data imports or basic integrations, Unito’s Rovo connectors are built for enterprise complexity:
Precision Control: Custom field mapping and granular filtering ensure you bring exactly the right data into your Teamwork Graph—no more, no less. This isn’t just about connecting systems; it’s about curating the perfect dataset for AI intelligence.
Enterprise-Grade Flexibility: Support for custom objects and configurable mappings means these connectors adapt to your organization’s unique data model, not the other way around.
Real-Time Sync: As work happens across your tools, that context flows immediately into the Teamwork Graph, keeping Rovo’s understanding current and actionable.
Amplifying Rovo’s Intelligence
When Unito’s connectors feed the Teamwork Graph, every aspect of Rovo becomes more powerful:
- Rovo Search can surface insights from across your entire enterprise toolstack
- Rovo Chat provides answers grounded in complete business context
- Rovo Agents can act on data from sales, service, and project management tools.
The result? AI that doesn’t just understand individual tools—it understands how your business actually operates.
Real Impact, Real Results
The transformation is immediate and measurable:
Salesforce Connector for Rovo: When deals close in Salesforce, Rovo agents can automatically reprioritize Jira projects based on new customer commitments—no manual handoffs required.
ServiceNow Connector for Rovo: IT incidents flow directly into the Teamwork Graph, allowing Rovo to correlate service issues with development work and suggest proactive solutions.
Wrike Connector for Rovo and Asana Connector for Rovo: Project tasks sync seamlessly, enabling Rovo agents to understand dependencies across platforms and optimize resource allocation.
These examples only hint at what is possible, because the opportunities for contextually aware AI are truly endless as more data and workflows come into view.
From AI Pilots to AI at Scale
This partnership represents something bigger than individual integrations—it’s about making enterprise AI actually work at scale. By enriching the Teamwork Graph with data from across your organization, Unito’s connectors help Rovo move beyond answering simple questions to orchestrating complex, cross-functional workflows.
As Tiffany To, Executive Vice President of Platform and Enterprise at Atlassian, puts it:
By bringing Unito’s enterprise-grade connectors into the Atlassian Teamwork Graph, we’re unlocking a new level of intelligence for our customers—connecting data, workflows, and teams across the tools they rely on every day.”
The future of enterprise AI isn’t about replacing your existing tools—it’s about making them work together intelligently. With Unito’s connectors feeding the Teamwork Graph, Rovo becomes not just an AI assistant, but a true reflection of how modern enterprises operate: connected, contextual, and incredibly smart.
AI is only as powerful as the context it understands. Enterprises need AI that captures the full breadth of their operations by drawing on knowledge from sales, service, and project tools. When AI acts on those inputs, workflows run more smoothly, work items stay up to date, and execution across teams becomes far more effective. With the integration between Unito connectors and Atlassian’s Teamwork Graph, Rovo has access to even more apps, providing a connected view of work across the organization.
Marc Boscher, CEO of Unito
Ready to supercharge your Rovo deployment? Explore Unito’s enterprise connectors on the Atlassian Marketplace and see how connected data transforms AI intelligence.