Christina Noren, VP Product Management at Splunk, recently wrote a blog post on Automating and opening up product planning. Their product development process was already going fast, but now they’re going to kick into turbo as they move to a Scrum-based model.
Anyone made any similar changes to their product development process? Give Christina a shout, she’d like to hear from you. Her contact information is at the end of her post.

So the experiment: We’re hacking Jira, our bug tracking system, in order to automate the entire product planning and marketing process and facilitate real-time communication back to customers, internal stakeholders and even the community at large via our public roadmap.

We’re leveraging Jira’s capabilities to create custom issues and workflows in order to reproduce the essentials of pragmatic marketing’s “requirements that work” framework, the bible on effective product management.

Jira, Agile, Scrum, and Pragmatic Marketing