Atlassian Named a Leader, Again: 2025 Gartner® Magic Quadrant™ for Marketing Work Management

Marketers are taking on more and more strategic work. That’s the good news. The bad news is that we are also drowning in the orchestration of that work. Instead of channeling our energy into creative campaigns and strategic thinking, we are often weighed down by the operational complexity required just to keep projects moving forward. The endless cycle of status updates, approvals and manual coordination are all real.

We’re orchestrating programs across functions and geographies. Managing creative teams, agency partners, and cross functional stakeholders. Trying to align everything to strategy while the tools we use force us to context switch constantly.

At Atlassian, we believe the answer isn’t more tools. It’s a unified, AI-powered platform that connects every team, tool, and process so marketers can focus on what matters: creativity, strategy, and results. That is why I am especially proud to share that Atlassian has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Work Management (MWM) for the second consecutive year. This year, Gartner placed us furthest on the “Completeness of Vision” axis, which we feel is recognizing our strong, forward‑looking view of where marketing work is headed and how effectively we’re helping shape that future.

Teamwork Collection: Built for How Marketing Really Works

By helping marketing teams work faster and stay aligned, our Marketing Work Management solution, delivered through Teamwork Collection (Jira, Confluence, Loom, and Rovo), unleashes creativity, amplifies impact, and makes AI a true partner in the flow of work.

For many high-performing marketers:

• Jira is the record of work helping them orchestrate projects across functions and launch products and campaigns faster.
• Confluence is the collaborative workspace where deliverables – from creative briefs to marketing plans – is created, refined, and advanced with the help of AI.
• Loom keeps information flowing across the organization through video – without losing the human touch.
• Rovo brings AI into marketing workflows to better deliver insights, content, and plans faster.

These tools plug into our Teamwork Graph, which maps how your people, projects, and content fit together so that everyone can benefit from this context.

These tools plug into our Teamwork Graph, which quietly maps how your people, projects, and content fit together to make collaboration smoother and more productive. At Atlassian, we don’t just build tools for marketers, we run our own global marketing team on Teamwork Collection. It’s how we cut through complexity and keep everyone moving in sync, even as the pace and expectations of modern marketing keep rising. If you want to see it in action, check out how we use Teamwork Collection to pull off our flagship event The Making of Team ’25: How We Used Teamwork Collection to Pull Off Our Flagship Event | Atlassian.

Human-AI Collaboration And Designing Agentic Workflows

We believe that marketing workflows need to be reimagined in the age of AI agents. As we continue to build trust with AI and evaluate what work gets done across human and AI teammates, we need a robust system of work that will allow for seamless experimentation while ensuring our cross-functional projects, campaigns and plans move forward with speed and full visibility. Our goal is to bring unprecedented pace of learning and context into marketing workflows.

We live and breathe this philosophy at Atlassian every day. Here are 3 ways our team uses Teamwork Collection in every day workflows everyday (and yours should too!):

Create with Rovo in Confluence: From Concepts to Real Outcomes

Rovo is embedded directly into content creation workflows within Confluence, helping marketers brainstorm, synthesize research, generate content, and automate approvals. With “Create with Rovo” in Confluence, teams can start building marketing plans from scratch or even turn rough notes into polished assets. Just open a fresh canvas, describe what you want to create, and let Rovo help you get started.

AI-Powered Meeting Summaries in Loom: Knowledge for Everyone

Loom’s async AI-powered meeting summaries transform every meeting into actionable knowledge. Now, even teammates who “weren’t in the room” can instantly catch up, ensuring that insights and decisions are accessible to all.

Rovo Project Management Skills in Jira: Move Work Forward, Effortlessly

With your plan in place, execution is seamless. Rovo’s new project management skills in Jira suggest updates to your work items, break down large projects, and keep your backlog organized.

This is about augmenting human creativity, not replacing it. Marketers remain in control. They can ignore or edit suggestions. Ultimately, they spend less time on repetitive tasks and more time on driving impact.

Looking Ahead: Building the Future of Marketing Work

Our roadmap is clear: double down on Human-AI collaboration, unify work across teams and tools, and scale marketing work management for the most complex, compliance driven organizations.

And we’re listening. To our customers. To Gartner 😊. To the market. Because the best product strategy is one that evolves with the needs of the people using it. We’re excited to continue this journey together and to help every marketing team unleash their full potential.

See how Atlassian uses Teamwork Collection to pull off our flagship event.

_{Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.}

_{GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.} 

_{This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Atlassian.}

_{Gartner, Magic Quadrant for Marketing Work Management Platforms, By Michael McCune et. al, 1 December 2025}