The Rise of Agile Marketing: How to move from theory to practice

What's holding back your agility? Join us to learn how agile is helping build scalable, flexible, and resilient marketing organizations. We'll explore the rise of agile marketing and examine one company's journey putting agile into practice with Atlassian tools.

The ability to pivot quickly in an ever-evolving market is more crucial than ever for companies today. Marketing teams need to be autonomous yet connected and work at a pace that keeps them ahead of customer demands. To do this, marketing is taking a page from the software playbook and adopting agile.

Join us to learn how marketers are taking agile values and principles from theory to practice to build more scalable, flexible, and resilient marketing organizations with Atlassian tools - and how you can do the same.

This webinar will cover two key areas. First industry expert Andrea Fryrear from AgileSherpas will give an overview of the state of agile marketing. Then, we will see what an agile marketing transformation looks like in real life with M&T Bank Corporation and learn how agile and Jira have helped their teams work better and smarter together.

During this webinar you will:

  • Learn about the state of agile marketing & roadblocks to marketing agility
  • Learn how to apply agile ways of working to marketing right away.
  • Learn about M&T Bank's agile marketing transformation journey and learn their approach to scaling agile.
  • Learn how to improve collaboration, increase transparency, and drive continuous improvement with agile and Jira.

Sprekers

Andrea Fryrear Headshot

Andrea Fryrear

Andrea Fryrear is op het gebied van agile marketing de nummer één van de wereld. Als medeoprichter van AgileSherpa houdt ze toezicht op trainings-, coachings- en adviesactiviteiten voor agile markttransformaties van ondernemingen. Ze heeft meer dan 10 jaar ervaring in marketing. Andrea heeft gewerkt als contentstrateeg, contentmarketeer, projectmanager en redactioneel assistent voor zowel merken als bureau's. Toen ze echter kennismaakte met de agile werkwijzen sloeg ze die weg in en heeft daar nooit spijt van gehad. Andrea is een van de co-auteurs van het ICAgile marketing curriculum, en van twee boeken over marketingflexibiliteit: Mastering Marketing Agility en Death of a Marketeer. Ze heeft een groot aantal agile certificeringen behaald.

Kelly Drozd headshot

Kelly Drozd

Product Marketing Manager, Atlassian


Kelly is a Product Marketer on the Jira team. She is passionate about continuous improvement and helping teams work better together. Before Atlassian, Kelly led agile adoption and transformation efforts across Marketing teams, which included scaling Jira and Confluence across 10+ business units and hundreds of users. When she is not busy telling the world about the power of Atlassian tools for teams, you can find her practicing yoga or walking her dogs around the hills of San Francisco.

Zach Meixner Headshot

Zach Meixner

Administrative Vice President, Sr. Digital Program Manager, M&T Bank

Zach heeft 20 jaar ervaring in project- en programmamanagement en heeft talloze bedrijfsinspanningen geleid in sectoren als technologie, marketing, e-commerce, gezondheidszorg, financiële diensten, bouw, horeca, communicatie en productie.

Zach is enthousiast over het coachen en begeleiden van teamleden op het gebied van projectmanagement en heeft samengewerkt met tal van bedrijven die agile frameworks, projectinitiatieprocessen, procedures voor taken volgen en rapportage, gestandaardiseerde projectbruikbare sjablonen, projectgezondheidscontroles en lean principes implementeerden. Zach is een gecertificeerde Project Management Professional (PMP), Lean Six Sigma Green Belt en Professional scrummaster.