The Rise of Agile Marketing: How to move from theory to practice

What's holding back your agility? Join us to learn how agile is helping build scalable, flexible, and resilient marketing organizations. We'll explore the rise of agile marketing and examine one company's journey putting agile into practice with Atlassian tools.

The ability to pivot quickly in an ever-evolving market is more crucial than ever for companies today. Marketing teams need to be autonomous yet connected and work at a pace that keeps them ahead of customer demands. To do this, marketing is taking a page from the software playbook and adopting agile.

Join us to learn how marketers are taking agile values and principles from theory to practice to build more scalable, flexible, and resilient marketing organizations with Atlassian tools - and how you can do the same.

This webinar will cover two key areas. First industry expert Andrea Fryrear from AgileSherpas will give an overview of the state of agile marketing. Then, we will see what an agile marketing transformation looks like in real life with M&T Bank Corporation and learn how agile and Jira have helped their teams work better and smarter together.

During this webinar you will:

  • Learn about the state of agile marketing & roadblocks to marketing agility
  • Learn how to apply agile ways of working to marketing right away.
  • Learn about M&T Bank's agile marketing transformation journey and learn their approach to scaling agile.
  • Learn how to improve collaboration, increase transparency, and drive continuous improvement with agile and Jira.

Intervenants

Andrea Fryrear Headshot

Andrea Fryrear

Andrea Fryrear est la spécialiste mondiale du marketing Agile. En tant que co-fondatrice d'AgileSherpas, elle supervise les efforts de formation, de coaching et de conseil pour la transformation du marketing Agile des entreprises. Elle a travaillé plus de dix ans dans le domaine du marketing. Elle a notamment occupé les fonctions de stratège de contenu, de spécialiste du marketing de contenu, de chef de projet et d'assistante éditoriale pour diverses marques et agences. Toutefois, lorsqu'elle a découvert les méthodes de travail Agile, elle s'y est entièrement consacrée sans jamais le regretter. Andrea Fryrear est l'une des co-auteures du programme ICAgile Marketing Agility, ainsi que de deux livres sur l'agilité marketing : Mastering Marketing Agility et Death of a Marketer. Elle détient de nombreuses certifications Agile.

Kelly Drozd headshot

Kelly Drozd

Product Marketing Manager, Atlassian


Kelly Drozd est Product Marketer au sein de l'équipe Jira. Elle se passionne pour l'amélioration continue et aide les équipes à mieux travailler ensemble. Avant Atlassian, Kelly Drozd a dirigé les efforts d'adoption et de transformation Agile au sein de diverses équipes marketing, notamment la mise à l'échelle de Jira et Confluence au sein de plus de 10 unités commerciales et pour des centaines d'utilisateurs. Lorsqu'elle n'est pas occupée à vanter la puissance des outils Atlassian pour les équipes, vous la trouverez en train de pratiquer le yoga ou de promener ses chiens dans les collines de San Francisco.

Zach Meixner Headshot

Zach Meixner

Administrative Vice President, Sr. Digital Program Manager, M&T Bank

Zach has 20 years of project and program management experience, having led numerous enterprise efforts in industries including technology, marketing, e-commerce, healthcare, financial services, construction, hospitality, communications, and manufacturing.

Zach is passionate about coaching and mentoring team members on project management and has worked with numerous companies implementing agile frameworks, project initiation processes, task tracking and reporting procedures, standardized project deliverable templates, project health checks, and lean principles. Zach is a certified Project Management Professional (PMP), Lean Six Sigma Green Belt, and Professional Scrum Master.