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Hard to copy: Finding your unfair advantages in the age of AI

Find your product’s moats and decide which strengths to double down on

Executive summary

Our latest State of Product 2027 survey found that nearly 9 in 10 product teams are at least somewhat worried that AI-native entrants will quickly match their product’s capabilities. Knowing where your strengths compound can help you decide what to build next.

This ebook helps product and engineering leaders find those strengths. Explore 10 ways to make your product hard to copy, with examples from Spotify, Shopify, John Deere, and more. Look for the data that gets more useful with every interaction, the network that gets more valuable as people join, and the workflows customers depend on. Understand which moats AI can weaken and which it can strengthen.

This ebooks gives you a scoring framework to identify your product’s strongest advantages and choose the ones to double down on next quarter. Download the ebook to focus your roadmap on what makes your product hard to copy.

Key takeaways

    Erfahre, welche Sicherheitsmaßnahmen durch KI geschwächt werden können, welche standhalten und welche sogar stärker werden.

    10 Möglichkeiten, dein Produkt schwer kopierbar zu machen – mit Beispielen aus echten Unternehmen

    Erkenne, wo sich Daten- und Netzwerkeffekte verstärken und wo offensichtliche Stärken leicht zu kopieren sind.

    Bewerte die Stärken deines Produkts und wähle eine oder zwei aus, auf die du dich im nächsten Quartal verstärkt konzentrieren möchtest.