[purple slant]

Spread across disjointed goals
Drowning in notifications and meetings
Struggling to share information
Unsure how to harness AI in their day-to-day


Successful teams innovate how they work

Our results show that high-performing teams build the right foundations for teamwork by making time to improve their processes, practices, and tools.

Top teams stop to answer and act on these three questions:

Innovative teams prioritize the highest-impact work over short-term performative goals. They make it a point to ask themselves, “When we look back in a year, or at the end of the quarter, will we have done work that advanced mission-critical goals?”

When teams put processes in place to identify their top-priority work, they are:


more likely to be effective


more likely to be productive


more likely to be adaptable

How to work on the right things:

Set clear goals

High-performing teams focus their time and effort on the right things because they know their goals. Goals that target a specific outcome empower teams to solve problems and deliver value with autonomy. 

Teams with clear goals are:

Make goals visible to everyone

Anyone within the organization should be able to see who’s delivering work contributing to that goal and what progress has been made. This helps organizations eliminate silos and avoid duplicative work.

Atlassian makes it easy to make your goals

Goals are embedded throughout the Atlassian platform to offer a shared place for every team to set, connect, and track goals.

Build rituals that clarify priorities, every day

Big goals are achieved through small steps. Effective teams build rituals to consistently identify (and celebrate!) mini milestones. They prioritize what they can do today to help incrementally reach their goals.

Share team updates with Loom

Managers at Atlassian found that sharing a short update on the top priorities for the week increased goal clarity and boosted team connection. Learn more ›

Top teams take control of their workday by giving each working hour a mission. They use meetings strategically (instead of compulsively) and make time to concentrate and collaborate on their highest priority work.

Teams who make the most of their time are:


less likely to engage in productivity theater

Productivity theater: acting busy to appear productive without actually making progress on important tasks


more likely to plan and track work in consistent ways across teams

How to make time to progress your goals:

Make calendars reflect priorities

Effective teams design their workdays around their highest priority work. They intentionally block off time each day to concentrate without distraction, be available to work with collaborators, and reply to messages and comments.

We tested this at Atlassian!

Run better meetings

Top teams use meeting time to make meaningful progress by brainstorming an idea or solving a complex problem. Meetings are energizing because they end with an outcome – not another meeting invite.

Get everyone on the same page, literally

Page-led meetings are a proven way to eliminate meeting friction and accomplish your goals, without losing decision-making context. Learn more ›

Replace meetings with async video

Recording a video is an easy way to present work and share updates without meeting or losing the human element. Viewers can process information at their own pace on their own time.

Loom is a game changer for Atlassian:

Over two weeks, 43% of Atlassians had a meeting replaced by a Loom, which freed up 5,000 hours of focus time – or 2.5 years of working time. Learn more ›

Teams that build, share, and harness knowledge to its full potential make progress faster. When knowledge is buried in people’s computers or in their heads, teams can only move forward by scheduling (another) meeting.

Effective teams move and create their work online, and share a single “source of truth” across the organization so others can easily gather information and avoid duplicative work.

When teams make information self-serve, they are:


more likely to be effective


more likely to be productive


more likely to be adaptable

How to make knowledge easy to find and understand:

Obsess over the quality of documentation

High-quality documentation is concise and clearly articulated, and answers readers’ questions. This helps teams quickly build a shared understanding and invest their time into designing and delivering great ideas.

Use AI tools to work faster and smarter

Write better content more quickly by using AI tools like Atlassian Intelligence. Atlassian Intelligence can generate new content, simplify your language, and eliminate typos.

Harness AI to make knowledge flow

When work is online, AI can seamlessly surface the exact knowledge teams are searching for through summary results, automate administrative work, and enable knowledge mining.

Teams using Atlassian Intelligence:

Teams and leaders who use AI are better at collaborating

AI is disrupting how businesses compete and how work gets done.

Our data show that teams that use AI on a regular basis are:


more likely to have goal clarity


more likely to make knowledge easy to find


more likely to be effective


more likely to be adaptable to change

Leaders who use AI have:


more time to create work with their teams


more time to focus each day on their priorities

Successful teams innovate how they work so they’re ready for what comes next.


Dropbox turned to Atlassian for an enterprise-grade collaboration tool that would enable employees to continue working the way they want to. Employees are now enjoying easier collaboration and time savings.

“The big win that we’ve seen through the implementation of Confluence Cloud is definitely collaboration […] it’s a very open way of working.”

Damien Davis

Lead Atlassian Administrator at Dropbox

Learn More


Migrating to Atlassian cloud tools saved Roblox over $150,000 per year and dramatically boosted collaboration, productivity, and discoverability.

“The biggest impact that’s been very gratifying is the change in the perception of the tools. They see that it makes life easier. They can spend time on adding value, not busywork. They can find the right information at the right time.”

Joe Cotant

Senior Technical Program Manager, Roblox

Learn More

Domino’s Pizza Enterprises Ltd

Since transitioning to Jira Service Management, Domino’s uses one service desk for all 12 markets and 3,800 stores worldwide. Features like Atlassian Intelligence and Virtual Agent have helped boost productivity.

“Ultimately, leveraging Atlassian Intelligence will help assist teams across the org, helping them continue to ensure quality and consistency at scale at more than 3,800 locations across the globe.”

Matthias Hansen

Group Chief Technology Officer, Domino’s Pizza Enterprises Ltd

Learn More

About the research

We surveyed 5,000 knowledge workers and 100 Fortune 500 executives to learn how their teams were collaborating today. Product data was compiled from 1 million Atlassian platform users and 24 million Jira tickets.

knowledge workers

Work across the U.S., Australia, India, Germany, and France

Sample is split equally across three markets: work management, ITSM, DevOps

mean age

are from small and medium businesses

are from enterprise organizations

Fortune 500 executives

mean age



From a variety of industries. Top industries are:

  1. Banking/finance (15%)
  2. Manufacturing (15%)
  3. Healthcare, medicine, pharmaceuticals (10%)