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Hard to copy: Finding your unfair advantages in the age of AI

Find your product’s moats and decide which strengths to double down on

Executive summary

Our latest State of Product 2027 survey found that nearly 9 in 10 product teams are at least somewhat worried that AI-native entrants will quickly match their product’s capabilities. Knowing where your strengths compound can help you decide what to build next.

This ebook helps product and engineering leaders find those strengths. Explore 10 ways to make your product hard to copy, with examples from Spotify, Shopify, John Deere, and more. Look for the data that gets more useful with every interaction, the network that gets more valuable as people join, and the workflows customers depend on. Understand which moats AI can weaken and which it can strengthen.

This ebooks gives you a scoring framework to identify your product’s strongest advantages and choose the ones to double down on next quarter. Download the ebook to focus your roadmap on what makes your product hard to copy.

Key takeaways

    Descubre qué fosos puede debilitar la IA, cuáles resisten y cuáles se fortalecen

    Diez formas de hacer que tu producto sea difícil de copiar, con ejemplos de empresas reales

    Identifica dónde se potencian los efectos de red y los datos, y dónde resulta fácil copiar las fortalezas aparentes

    Puntúa las fortalezas de tu producto y elige una o dos para redoblar esfuerzos el próximo trimestre