How Atlassian's own AI team uses Jira Product Discovery

Stakeholders keep asking for the latest roadmap. Marketing wants it grouped by launch. A VP wants slides. Legal wants a filtered list. Each request means rewriting the same story, and by the time you share it, dates have shifted. You're stuck catching everyone up on a plan that's already moved.

Jensen Fleming, Principal Product Manager for Rovo Agents at Atlassian, decided the roadmap should stand on its own. Working with about 40 engineers and four PMs, she built a live control tower. This is a glimpse, with screenshots, of how a real product team works in Jira Product Discovery: purpose-built views for design and legal, a clear view of capacity that made overcommitment visible, and a published link that now works 85% of the time. It's cut 15 to 20 messages a day.

You'll leave with the five questions a control tower must answer, a staged way to build your own, and the operating principles that moved Jensen from maintenance back into product leadership.