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Hard to copy: Finding your unfair advantages in the age of AI

Find your product’s moats and decide which strengths to double down on

Executive summary

Our latest State of Product 2027 survey found that nearly 9 in 10 product teams are at least somewhat worried that AI-native entrants will quickly match their product’s capabilities. Knowing where your strengths compound can help you decide what to build next.

This ebook helps product and engineering leaders find those strengths. Explore 10 ways to make your product hard to copy, with examples from Spotify, Shopify, John Deere, and more. Look for the data that gets more useful with every interaction, the network that gets more valuable as people join, and the workflows customers depend on. Understand which moats AI can weaken and which it can strengthen.

This ebooks gives you a scoring framework to identify your product’s strongest advantages and choose the ones to double down on next quarter. Download the ebook to focus your roadmap on what makes your product hard to copy.

Key takeaways

    Scopri quali vantaggi competitivi possono essere indeboliti dall'IA, quali resistono e quali diventano più forti

    10 modi per rendere difficile copiare il prodotto, con esempi di aziende reali

    Individua dove gli effetti dei dati e della rete si sommano e dove è facile copiare i punti di forza apparenti

    Valuta i punti di forza del prodotto e scegline uno o due su cui puntare ancora di più nel prossimo trimestre