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Collaboration Teams

Bring Your Customers to Life With Personas

Tash Keuneman, Atlassian 

Personas are data-driven representations of your customers. At Atlassian, personas are used company wide – from the development teams to marketing, we're all catering to the same set of customers. Tash will show you how the whole company is involved in the persona creation process using affinity mapping, design walls, user journeys, and workshops, and of course, Confluence.

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About the speaker

Tash Keuneman, Junior Designer, Atlassian

Tash studied journalism in rural Australia and was hell bent on being a print journalist until digital entered stage left. She lived in Washington D.C for a spell where she worked in photography before changing gears to UX design.