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Product launch plan template

Prepare for your product launch by documenting strategy and planning launch activities

Product launch plan template

Product launch plan template

Launching a product is a cross-company effort. You have to put together detailed timelines, develop pricing models and product positioning, and keep several teams in-the-know from beginning to end. Use this template as a living page to keep all teams up to date on key information. 

To access this template in Confluence, click on in the left sidebar.

Use this template to:

  • Align launch team and stakeholders on timeline and milestones on one page
  • Provide access to competitive research, persona information, product messaging, and pricing
  • Give visibility into launch goals and metrics
  • Outline and assign major launch activities, owners, and deadlines