5 ways marketing and product can work together better on product launches
By Aileen Horgan
A rocket launch isn't easy to pull off. According to Jonathan Chan of Foundr, studies estimate as many as 70 percent of product launches fail.
In my 5 years as a product marketer at Atlassian, I've overseen tons of product launches, and to ensure a launch's success it's crucial to make sure all teams involved are working together effectively -- especially product and marketing teams. When there's tension, miscommunication, or misalignment between these two teams (and there often is), things fall apart very quickly. Here are five tips I've picked up over the years on how product and marketing teams can work together to plan stellar product launches.
Get started with the Confluence product launch plan
Whatever the final list of strategies you use to launch your product, it all starts with the customer-focused planning and the right preparatory steps. Those are not only the keys to a smooth launch, they mean fewer meetings and closer partnerships with your product team.