Managing your company blog: benefits and best practices
By Jamey Austin
Blogging on behalf of your company is more than just a word vomit of opinions and then smashing the “publish” button. There are many considerations to getting it right, such as:
- Company voice and tone
- Format, length, style
- Focus keywords and SEO
- CTAs, subheads, pro tips, call-outs
… just to name a few.
So, how do you make sure every author knows your guidelines? And how do you create a process that ensures the trickier elements – SEO, headlines, tags – get the attention they need before pressing publish?
Here’s how you can use Confluence as your step-by-step content review and collaboration tool: