Close

Data Center loyalty discounts


To help ease the transition from server to Data Center, we are offering our server customers a discount when they migrate to Data Center that can be locked in for 12 or 24 months. On February 2, 2021 PT, we discontinued server to Data Center upgrade credits and replaced them with our Data Center loyalty discount.

Eligibility requirements

  • Your existing server license(s) was purchased before February 2, 2021 PT, and is under active maintenance or within 30 days of expiry.

    • Bamboo exception - if you purchased a Bamboo server license(s) on or before August 1, 2021 PT, and it is under active maintenance or within 30 days of expiry.

  • You migrate the following products:

    • Jira Software Data Center

    • Confluence Data Center

    • Jira Service Management Data Center

    • Bitbucket Data Center

    • Crowd Data Center

    • Bamboo Data Center

Discount schedule

The Data Center subscription discount you receive will be based on when you purchase or renew your Data Center subscription. Please note, discounts may be subject to change.

  • For annual Data Center subscription purchases or renewals dated between July 1, 2021 PT and June 30, 2022 PT:
    • Jira Software and Confluence (up to 1,000 users): 15% discount from the list price in effect at the time.
    • Jira Software and Confluence (1,001 users and above): 30% discount from the list price in effect at the time.
    • Jira Service Management, Bitbucket, Crowd (all user tiers): 30% discount from the list price in effect at the time.
  • For annual Bamboo Data Center subscription purchases or renewals dated between Aug 2, 2021 PT and June 30,2022 PT:
    • Bamboo (all user tiers): 30% discount from the list price in effect at the time.
  • For annual Data Center subscription purchases or renewals dated between July 1, 2022 PT and June 30, 2023 PT:
    • Jira Software and Confluence (up to 1,000 users): no discount.
    • Jira Software and Confluence (1,001 users and above): 15% discount from the list price in effect at the time.
    • Jira Service Management, Bitbucket, Crowd, Bamboo (all user tiers): 15% discount from the list price in effect at the time.
  • Data Center subscription purchases and renewals dated after June 30, 2023 PT will not get a discount and will be at list price in effect at that time.

For clarity, this promotional offer does not apply retroactively to existing cloud subscriptions that were not purchased pursuant to this promotional offer and cannot be combined with, or used to extend the duration of, any other promotional offers or pricing discounts. Atlassian may modify or cancel discounts at any time, and this page does not obligate Atlassian to extend any specific discounts for any specified period of time. To see whether you qualify for this limited-time promotional offer, please contact us.

Frequently asked questions

Can you share an example of how the loyalty discount change might impact a customer? Copy link to heading Copied! Show

Company A purchases a Jira Software Server license (500 users) and a Confluence Server license (2,000 users) on January 1, 2015 PT. It is now 2022, and they would like to migrate from server to Data Center. They purchase a Jira Software Data Center subscription (500 users) and a Confluence Data Center subscription (2,000 users) on June 30, 2022 PT.

  • Since they purchased their Data Center subscription before July 1, 2022 PT, they are eligible for a 15% discount on Jira Software Data Center and a 30% discount on Confluence Data Center.
  • If they renew on June 30, 2023 PT for a second year, they are not eligible for a discount on Jira Software Data Center and they are eligible for a 15% discount on Confluence Data Center.
  • After June 30, 2023 PT, they are no longer eligible for a loyalty discount.
Are apps included in this offer? Copy link to heading Copied! Show

Marketplace Partner apps: Marketplace Partner apps are not included in this offer. However, Marketplace Partners have the ability to provide discounts. Please reach out to the Marketplace Partner for the apps you own to confirm.

Atlassian-owned apps: Atlassian-owned apps are not included in this offer.

Have questions? Contact us for help.

Can I get a Data Center loyalty discount on top of my Academic license? Copy link to heading Copied! Show

Yes, this offer applies to Data Center Academic licenses. You will receive the Data Center loyalty discount on top of the price of your Academic license.

Can I trial Data Center before I commit to migrating? Copy link to heading Copied! Show

Yes, you can try any of our Data Center products by creating a new Data Center trial license in my.atlassian.com.

Can I continue to run my server instance after I’ve migrated to Data Center? Copy link to heading Copied! Show

After migrating to Data Center, your server license will remain in my.atlassian.com and will continue to function. The license’s maintenance will no longer be automatically renewed and you will not receive invoices to renew your maintenance. If you wish, you can manually renew your maintenance for a migrated server license on my.atlassian.com.

If I upgrade user tiers, what pricing should I expect? How will my future renewals be affected? Copy link to heading Copied! Show

If you upgrade to a higher user tier, the loyalty discount will apply to the list price of the higher tier which is prorated to your subscription end date. You will also receive an upgrade credit for the remaining period of your previous tier.

Renewal quotes will be discounted based on the respective loyalty discount percentage for that year, user tier, and product.

How can I lock in the current Data Center subscription price and/or Data Center loyalty discount rate? Copy link to heading Copied! Show

You can lock in the current Data Center subscription pricing and the current Data Center loyalty discount rate by purchasing a 24-month subscription.

If I need to downgrade my user tier, will I get a refund or credit? Copy link to heading Copied! Show

While we’re unable to offer credits or refunds for downgrades, we will process the downgrade at no cost. Please contact us for assistance processing a Data Center user tier downgrade.

I purchased a 24-month Data Center subscription in 2020 with the loyalty discount, will I see a bill change in July 2021? Copy link to heading Copied! Show

Because your 24-month subscription has not expired, you will not see a change on your bill in July 2021. You will see a change on your bill upon your next renewal at the end of your 24-month subscription per the discount schedule outlined above.


The information on this page contains forward-looking statements, which involve uncertainties when providing estimated effective dates. All forward-looking statements involve known and unknown risks, uncertainties, and are subject to change.