What Did You Do This Summer? New Atlassian Marketplace Surpassed $1 Million in Transactions

Atlassian Opens 5th Annual Developer Camp with More than 100 Third-Party Add-Ons, a New SDK and Additional Training to Meet Growing Demand for Ecosystem Partners

HALF MOON BAY, Calif., September 19, 2012 – Three months post-launch, the new Atlassian Marketplace, a one-stop shop to easily discover, buy and manage free and commercial add-ons, has surpassed $1 million in transactions with an average monthly growth rate of 60 percent. Atlassian, the leading provider of collaboration software for product teams, today kicks off its fifth annual developer conference, AtlasCamp, here by announcing new third-party partners and offerings, and introducing a new version of its Atlassian Plugin SDK (software developers kit). The Atlassian Marketplace now features 112 commercial and 1,200 free add-ons, up 32 percent from its June 1st launch.

 Click to tweet: "New Atlassian Marketplace surpasses $1 million in 3 months with 1300 add-ons"

"Five years ago, we started with the goal of producing a groundbreaking enterprise software marketplace that leverages our unique business model, enabling developers to easily build and sell high value add-on products to enterprise product teams around the globe" said Daniel Freeman, Atlassian's vice president of product marketing. "In just three months, we've outpaced every ambitious business metric we forecasted. With Atlassian Marketplace we're all in – we've committed the resources, time and technology to empower our amazing developer ecosystem to delight the millions of people who use Atlassian products."

Sixty-one new organizations have recently joined companies like Balsamiq, Tempo and Zephyr in the Atlassian Marketplace to gain access to Atlassian's customer base consisting of more than 22,000 of the world's best enterprise and startup organizations. Third-party partners who build businesses on top of the Atlassian platform can leverage a simplified end user license agreement; access the billing, invoicing and licensing services; and utilize consolidated customer renewal processing. Nearly 147,000 free and commercial downloads and 5,500 evaluations of commercial add-ons occurred during last month alone.

"We've seen our sales increase by nearly 30 percent," exclaimed Petur Agustsson, director of product marketing at Tempo, provider of time tracking software. "The Atlassian Marketplace streamlines our sales and renewals process, cutting down on our administrative work and giving us more time to focus on things like product development and lead generation. It's also great for our customers since it gives them an easy way to access, try and buy a number of trustworthy Atlassian add-ons in one place."

The Atlassian Marketplace is an app store for Atlassian customers that offers free and paid add-ons that complement and extend the functionality of Atlassian software products including: JIRA, the industry-leading issues-management system; Confluence, its collaboration platform; Bitbucket, its free, web-based Git and Mercurial source code hosting service, and Stash, a Git repository management product for enterprise teams. More than 85 percent of Fortune 100 companies use Atlassian products.

Atlassian's annual two-day AtlasCamp at the Oceano Hotel features sessions on the new Atlassian PlugIn SDK 4 with its focused improvements on development speed, hands-on plug-in training for developers, and Atlassian Marketplace success stories and marketing best practices sessions. For more information, visit www.atlassian.com/atlascamp.

About Atlassian

Atlassian products help innovators everywhere plan, build and launch great software. More than 22,000 large and small organizations – including Citigroup, eBay, Netflix and Nike – use Atlassian’s issue tracking, collaboration and software-development products to work smarter and deliver quality results on time. Learn more at http://atlassian.com.

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Atlassian

Annelise Reynolds, (415) 701-1110 ext. 4450