France TV’s digital content teams are more agile with Jira


Digital Media


Paris, France


Jira Software

Jira Agile


France's leading broadcaster, France TV, was quick to put its channels and programs on digital screens. Online content from its 5 national TV channels, 24 regional networks, and 9 overseas networks garnered more than 47 million visits from PCs and 26 million visits from mobile devices in 2014 alone.

For France TV, it’s not only about broadcasting on a new channel. The company’s goal is to create new ways of experiencing television; the Internet, mobile devices, smart TVs, social networks, and creation of new narratives are at the heart of its strategy.

The Digital Content department is in charge of developing France TV’s digital experiences. It includes about 100 technicians split into teams, each dedicated to a category like news, sports, culture, and TV-on-demand. The teams have to juggle multiple projects and had been using a mix of bulletin boards, post-it notes, and disparate programs for planning and managing work. They needed a more efficient system.

After testing different project management tools, the group chose Jira and Jira Agile. With Atlassian, the group has been driving an agile transformation over the last few years to increase flexibility and efficiency. Every morning, within the framework of agile management, each team now tracks the progress of their projects and tasks.

According to Bintou Loum, head of steering in the department, "Jira is a useful visualization tool for keeping track of how tasks are progressing. Team members can visualize and share information clearly." Jira also lets the teams anticipate and estimate the workload needed to complete a project, so the teams can commit to a deadline.

These advantages have allowed Digital Content's development teams to improve the quality and flexibility of their work. "Jira speeds up the adoption of agile methods and values," says Skander Essid, technical manager of the marketing division. Essid sees Jira as a "genuine steering framework."

The department also uses Confluence for its document library, as well as Hipchat, which the teams greatly prefer to email. Hipchat is also used for communications when there are problems with the computer systems.

For example, during the local elections in 2014, the department used Hipchat to manage issues. "During events like that, a lot of sites crash as everybody is online at the same time. Internally, Hipchat allowed the different players involved in managing an issue to communicate fluidly," Loum explains. "This solution has less effect on the other systems than emails. It's a lot more efficient, especially for our technical teams, who work together but are not necessarily in the same place!"

With Atlassian, the Digital Content teams are sharing information and providing visibility at all levels, from developers, to scrum masters, to editors, and technical heads. Every member of the department has a clear and accurate view of the tasks, who is doing what, and their progress, no matter how many projects are being managed at once. That transparency makes it possible to avoid delays and missed deadlines.

Personalization options and pre-recorded macros make it easier for people in different roles to adopt the tools. Each team can easily configure Jira and adapt it to their needs. "They are simple to personalize. For example, you can easily remove, move, or add a task in a workflow," Loum points out. "This means that even non-technical departments can use it, like we do in steering, for example."

Integrating Jira and Confluence is a real asset for the group. Combining the two products makes it easy to archive and consult all of the documents relating to procedures and projects. Together, the easy-to-use products are meeting the teams' needs while also providing considerable flexibility.

Jira is a useful visualization tool for keeping track of how tasks are progressing. Team members can visualize and share information clearly.— Bintou Loum, Digital Content head of steering, France TV