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Tools for Better Storytelling

Wendell Keuneman, Atlassian

Atlassian has been in hyper-growth for the last 5 years, exploding from 200 employees to over 1700. We've worked tirelessly to implement strategic planning while staying true to our agile roots and upholding our culture and values. To the surprise of no-one, it ain't easy. Learn about three practices we developed – and scaled – to help our teams deliver more compelling stories, and the strategic framework they all feed into.

Products covered: JIRA SoftwareConfluence, HipChat

Presentation video

Presentation slides

About the speakers

Wendell Keuneman has 20 years of experience in software engineering and product management. He is currently the Group Product Manager (Collaboration) for Atlassian that includes overseeing Confluence and HipChat used and loved by over 10 million users worldwide. Previously he was the Business Manager for OnDemand at Atlassian. He has expertise in product strategy, user experience, ecosystems, mobile, cloud, and technology commercialisation through startup engagements and coaching. He holds a Masters of Information Technology. Wendell has an entrepreneurial background with a passion to translate customer and market insights to shape the creative process . This has resulted in several creative product roles including co-founding a multi-product startup whose applications are deployed by hundreds of carriers to millions of users around the world and later acquired by BroadSoft (NASDAQ:BSFT) a global provider of Unified Communications and Collaboration (UCC) services to operators.