Video replays

Didn't make it to San Francisco for Summit 2015? We've got you covered with full replays of all keynotes and breakout sessions organized by track.

Going from Good to Great with Concept Testing

Ben Crothers, Atlassian

Running experiments in your product will tell you what your customers are doing, but they don't often tell you why they're doing it. So even after experimenting, you can be left wondering: which option would be better to ship? One way that Atlassian has tackled this is by taking the "concept testing" technique to a whole new level. Get a first-hand look into how we run concept tests to extract the right insights – before a single line of code has been written. You'll learn how they can work side-by-side with quantitative experimentation to help you get smarter metrics, and have greater confidence in knowing how to take your product from good to great.

Products covered: JIRA SoftwareConfluence

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About the speakers

If robots are going to do all the regular work for us, what will we do? Great work, that's what. Rethinking. Exploring. Questioning. Creating. And helping each other do all that. That's Ben's jam. Ben is a design strategist, mentor and team leader. He's been in the online industry from when Netscape Navigator ruled the www, and at Atlassian for the last 2 years. He enjoys helping take business strategy into well-designed experiences with research, creativity techniques, sketching, prototyping and testing. When not doing these things, Ben engages in extreme sports like painting, brewing beer, and cooking mexican. He probably quotes Marshall McLuhan too much, and eats too many salt and vinegar chips.