Introducing Jira Product Discovery Premium
Scale planning, improve visibility, and maintain control and governance across teams.
Exactly two years ago, we launched Jira Product Discovery with a simple mission: to give product teams a dedicated space to capture insights, prioritize ideas, and build roadmaps that their teams can rally around.
Since then, we’ve grown to over 18,000 customers using Jira Product Discovery—from startups to global enterprises. Throughout this journey, we’ve seen how quickly product planning can become chaotic without the right tools. From limited visibility into priorities to the challenge of communicating strategies—big rocks and small pebbles alike—we’ve been working closely with our customers to learn what helps them stay focused and aligned at scale.
So this month, as we celebrate two years of building Jira Product Discovery, we’re excited to take the next big step to help growing product teams:
Introducing Jira Product Discovery Premium – a new tier purpose-built for product organizations operating at scale to plan, boost visibility, and maintain control and governance across multiple teams and projects.
Why Premium?
As product organizations grow, they hit new challenges. What works for one team doesn’t quite work for ten. Jira Product Discovery Premium was built to address the pain points we’ve seen our customers struggle with (and certainly felt ourselves):
🔍 Leadership blind spots
Product leaders often struggle to get a clear picture of what’s happening across teams. Without a unified view, strategic planning, prioritization, and resource allocation becomes guesswork.
🧩 Inconsistent planning and processes
Different teams within a company have their own ways of prioritizing, structuring their roadmaps, and tracking work. That makes alignment—and reporting to leadership—a major time sink.
🔐 Security and governance at scale
Growing organizations need guardrails: granular permissions, advanced security, and admin tools that reduce manual work.
What you’ll unlock with Premium
While Jira Product Discovery Standard is best for individual product teams, Jira Product Discovery Premium is built for product organizations, allowing them to scale prioritization and roadmapping across multiple teams.
Standardized planning at scale
Give product operations and program managers the ability to standardize terminology and formatting across teams—so roadmaps are easier to roll up into a single view for product leaders to act on.
Visibility at every level
Map relationships between ideas, opportunities, and solutions to get the full picture. Help stakeholders see how everything fits together so they can prioritize the right work, at the right level.
More control and governance
Control who sees what, and when, with granular restrictions for who can see and edit individual views.
And to make life easier on admins, manage feature releases with release tracks and sandboxes, copy entire projects across teams to reduce manual work, and enjoy increased automation, unlimited storage, 24/7 support, and more.
For a side-by-side comparison of our Standard and Premium pricing plans, visit our pricing page here.
Give Premium a try
Whether you’re already using Jira Product Discovery or interested in checking it out, you can explore Premium with a 30-day free trial.
As we reflect on two years of learning, building, and growing with our customers, one thing is clear: building great products at scale take a team — and our customers have been our most important teammates throughout the process of developing Jira Product Discovery.
Premium is our next step in supporting ambitious product organizations, and we can’t wait to continue the journey with you.
Cheers,
The Jira Product Discovery Team