SYDNEY (BUSINESS WIRE) — Australian owned and based software company Atlassian reached a significant milestone in its short history when February 2009 it reached $US100 million all-time sales.
Atlassian remains a profitable privately-owned company that has expanded through organic growth, not venture capitalists; and continues to expand in a receding economy, recently opening its European HQ when others are downsizing.
Mike Cannon-Brookes and Scott Farquhar, two university friends, established Atlassian in 2002 — the same time as the recession. Today Atlassian has sold collaboration and development software to 15,000 customers in 100+ countries.
Work local, think global
Mike and Scott decided rather than working for large international companies they would have a crack at running their own business. The pair succeeded by selling their software across the Internet, which gave them immediate access to an international market.
“We were born global,” says co-founder and CEO Scott Farquhar. “Our first software license was actually sold to a London-based company. We export over 90% of our software, that’s $US90 million in export dollars for Australia.”
Atlassian sells its software to 110 countries with the largest customer concentrations being in United States and Germany. Last financial year the company had an annual revenue of $US35.5 million.
Startup success recipe
How does Atlassian do it? Seven years in and Atlassian is still cooking with the same recipe that the founders prescribed when the company started:

  • Software had to sell itself with no $$$ for a sales team
  • To sell itself it must be low price
  • To make money we’d have to sell lots of copies
  • To sell lots of copies, we’d have to build really good software

With an R&D team of 70+ developers in Sydney, Atlassian’s developers are dedicated to fulfilling the company’s purpose – “create useful software people lust after”.
About Atlassian
Atlassian develops affordable, lightweight software that helps enterprises collaborate better. Its products include Confluence, recognised as the most widely-used enterprise wiki, and Jira, one of the world’s most popular issue trackers for IT project management. The company has offices around the world including San Francisco and Amsterdam and is headquartered in Sydney. More information visit:

Aussie Entrepreneurs Defy GFC – From Startup to $100 Million Company