AtlasCamp Sessions

Hundreds of developers team up at AtlasCamp, our developer conference, to enhance their skills, build successful add-ons, and network with the Atlassian developer community.

Watch announcements and replays of sessions from AtlasCamp 2017.

Closing the Deal: How Atlassian Partners Help Grow Your User Base

Solution Partners deliver and implement customer solutions through consulting, sales, and technical services for Atlassian products. They should be an integral part of your add-on marketing strategy. In this talk, you’ll learn how to reach these influential partners and how best to get your product in front of their customers.

A few years ago, Brikit decided to leverage the Atlassian Solution Partners to drive additional customer reach and revenue. Darryl Duke, Brikit CEO and Founder, worked closely over several months with Steve Cross, Americas Channel Manager, to share ideas, structure an approach for Brikit, and build a go-to-market strategy for Partner acquisition and conversion.

Brikit then implemented a Partner Program that now drives 45-50% of product revenue through Atlassian Solution Partners. Come and find out how they did it, what were the wins, and more importantly, the pitfalls along the way.

Topics covered:
Success Story, Marketing

Presentation slides

How to be Successful in the DevOps Business

If you know enough to be "dangerous" with DevOps, then you may wonder how a trend so focused on automation fits with Atlassian. DevOps is unleashing the potential in many teams and there's far more to it than just automation – DevOps is a cultural movement that is changing the way teams collaborate. As the DevOps movement gathers momentum, there is an opportunity for savvy Atlassian Ecosystem developers to make a name for themselves with innovative DevOps add-ons.

In this session, Ian Buchanan takes a business view of the DevOps market to help you learn:

  • How do I profit (more) from the DevOps market? What are some business implications of DevOps?
  • What product opportunities are there in the Atlassian ecosystem? What kinds of add-ons will thrive in a DevOps world?
  • Why is now the time to make a change to embrace DevOps as a market? What does it take to get started?

Topics covered:
DevOps, Marketplace, Go-to-Market

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Presentation slides

How to Make Customer Support Your Product's Greatest Feature

Creating an awesome customer experience means more than just adding features to your product. Customer support plays a key role in building a happy, loyal, and returning customer base. More than just a cost center, support is a great way learn more about your customers and how they use your product. Eirik Bjørsnøs, Chief Scientist at Kantega, presents how they redesigned their add-on in response to customer support questions, and how they built diagnostics tools into their product specifically to speed up the support process. Finally, he will show some improved tools and processes that have allowed Kantega to communicate better with customers around the world.

Topics covered:
Customer Experience, Success Story

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Presentation slides

How to Plan and Execute a Go-to-market Campaign for an Atlassian Add-on

When it comes to releasing a new add-on to the fast-growing Atlassian Marketplace, building a great product is not the whole story. To have a successful launch and achieve sustainable early customer growth, you need to make a concerted effort both before and after release day to connect your product with those it offers value to. Davin Pukulis, Director of Marketing from marketplace vendor K15t Software will be sharing his insights on how to do just that. This practical guide will explore the strategy and tactics of a recently executed add-on go-to-market campaign, from initial concept on through the awareness, consideration, and decision phases of the buyer's journey funnel.

Topics covered:
Marketplace, Go-to-Market, Marketing

Presentation video

Presentation slides

Marketplace Listings: How to Make Yours a Success

If you build it, will they come? In today's app-centric world, marketplaces are becoming the focal point of marketing, and Atlassian Add-Ons are no different. Join Christopher Parker, Support Engineer for the Atlassian Marketplace, for an inside look at the Marketplace submission process. Hear insights about what we expect from vendors, and learn common blockers that vendors frequently experience. You'll also learn best practices for listing content and APIs that can help you turn trials into purchase.

Topics covered:
Marketplace, Go-to-Market, Marketing

Presentation video

Presentation slides